Guide. Evolve. Master.

Embrace Sustainable Success.

  • linkedin_social_yellow
  • twitter_social_yellow
  • YOUTUBE_social_yellow
  • insta_social_yellow

"My role as a coach is to infuse the process with straight talk and take advice out of the realm of ambiguity."

Dana Look-Arimoto, founder of Phoenix5

Decades of networking, managing, mentoring, and developing thousands of individuals and leadership teams has led me to start my own company Phoenix®, advising organizations on their people practices and the future of the workforce.  I am committed to educate and elevate the F2000, startups, nonprofits, and individuals alike to create leadership that counts.

My  3-Step StrataGEM® package will transform your organization in an accelerated way with maximum return.

Board Growth

& Development

Building of Client Advisory Boards

Facilitation of Existing Client Boards and Events

Offsite Meetings

GoToMarket Assessment

Objective Market Research & Analysis

SAM (TAM) Model and Method

Build a Robust Wisdom Pyramid that Plays to Company's Strengths and Map Any Gaps


Analysis and Process Improvement for any Services and/or Models Already in Place

Go To Market + Strategic Accounts



"I knew that the coaching work I've been doing with Dana over the past five months was really working when I started hating her! This is where the growth comes from. My team and executive colleagues have noticed the difference, which fuels my confidence and results."

- Jonathan F. Kestenbaum 
Executive Director, Talent Tech Labs


To play, press and hold the enter key. To stop, release the enter key.

Stop Settling,
Settle Smart

Stop Settling® is a method, a mindset, and a movement that helps you understand who you are and what’s important to you

Professional Speaking

I am a renowned expert and speaker on leadership, the future of work, and the technologies that enable how work gets done.